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Ruphoria's New Premium Mask, Coming This Winter 2026
Thank you for your continued support of Ruphoria products. Ruphoria is introducing a new premium mask. Incorporate a new routine into your daily skincare regimen to nurture your beauty both morning and night. In the morning, try the Ruphoria WHITE White Premium Mask, formulated with a vitamin C derivative... -
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[Okinawa Makeup Lesson] Rufolia Beauty Agent 25
The model that Ayako from Lufolia Beauty Agent brought along was—believe it or not—a high school girl. Her natural skin is so beautiful that Lufolia alone is all she needs for a perfect base. This time, we gave a demonstration on how to create the illusion of double eyelids. Lufolia CEO Rie Kamiya (left), high school... -
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The Secret to Not Getting Sunburned or Having Your Makeup Run, Even During Waterfall Meditation
Even when we were doused by the waterfall, our makeup didn’t run, and we didn’t get sunburned. I tested this during our last waterfall meditation as well, and this time, everyone who used Ruforia also had makeup that stayed put even when doused by the waterfall. The key is to pat on Ruforia Silk Powder about five times. Then... -
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[Okinawa Makeup Lessons] Rufolia Beauty Agent 24
On the second day in Nagoya, I attended a makeup lesson with Saki from Beauty Agent. In the morning, she did my makeup, and then I did the makeup for two models. Saki (left), Rie Kamiya, CEO of Ruforia (center), and a model (right). Saki already does hair and makeup for photo shoots and other events... -
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[Okinawa Makeup Lesson] Rufolia Beauty Agent 23
Day 1 of Makeup Lessons with Beauty Agents in Nagoya: Today, we had a makeup lesson from morning until evening, led mainly by Asuka. First, she did my makeup, and then she used Saki as a model. Since Asuka used to work in the beauty industry, her technique and efficiency are excellent... -
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[Okinawa Makeup Lesson] Rufolia Beauty Agent 22
Makeup Lesson with Ayako from Rufolia Beauty Agent: I was truly moved to see the results of her thorough practice, which involved recruiting makeup models. Practice really does pay off. While she’s a quick learner, her efficiency has also helped shorten the time it takes to apply makeup. At first, it’s more about quantity than quality, so... -
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I take my hat off to the planning skills of this former Shiseido beauty agent
I was truly impressed by the incredible planning skills of Kiyomi, a beauty agent who spent 25 years at Shiseido. Kiyomi will be exhibiting at the Cocokara Erabu Forum on October 10. I heard she used to work in the planning department at Shiseido, and seeing how much thought she’s put into this exhibition really made me think, “That’s exactly what you’d expect from her.”... -
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A Tour of the Golf Course Displays
Thank you for your continued support of Ruphoria products. Today, I went to Bell Beach Golf Club and Kanucha Resort with Shinobu Hiwatashi from the finance department and Ms. Hisaeda from the Ruphoria team, who is in charge of design and displays, to set up the displays. First up was Bell Beach... -
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[Okinawa Makeup Lessons] Lufolia Beauty Agent 21
The Beauty Agent course includes makeup lessons. In the first month, we apply makeup to our own faces, and in the second month, we apply makeup to my face. This is actually quite important—I’m observing things like application technique, pressure, and the number of strokes. There’s a difference between applying makeup to your own face and applying it to someone else’s... -
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What beauty products does a former Shiseido beauty consultant recommend?
Kiyomi, who spent 25 years at Shiseido, has joined the Lufolia Beauty Agent team. I really enjoy talking about beauty with Kiyomi. When I asked her, “Please tell me which Shiseido cosmetics are recommended by Shiseido beauty consultants!” she named a product I never expected—and I got so excited. Huh...
