2026– date –

Today, we held a hands-on makeup practice session using Rie Kamiya, the representative of Ruforia, as our model. While many people struggle with eyebrows, eyeliner, and lips, Minako had a hard time perfecting her eyebrows. Rie Kamiya (left) and Minako (right) during the makeup lesson. Shaping the eyebrows according to the golden ratio...

Rie Kamiya, CEO of Rufolia, had the good fortune to meet Eriko Imai. I was invited to a special gathering yesterday, and I was deeply honored to have the opportunity to join the CEOs of such distinguished companies. Eriko Imai (left) and Rufolia CEO...

There was a story in today’s lesson that really stuck with me. Shino has been working hard to raise her four children for many years. Recently, after appearing in shows and working as a beauty agent, she’s started to enjoy makeup and fashion, but her children seem to be resenting this change...

Today, I held a lesson with Minako in a relaxed atmosphere, and we were able to achieve a beautiful finish with her self-makeup. Minako during the lesson. The lessons up to this point have focused on applying makeup to her own face. Starting next month, she’ll be practicing makeup using my face as a model...

Thank you for your continued support of Ruphoria products. The other day, I visited the Renaissance Hotel with Ms. Hisaeda from the Ruphoria team to set up a display. Ruphoria CEO Rie Kamiya (left) and Ms. Hisaeda from the Ruphoria team (right). Since last month, ...

We would like to express our sincere gratitude for your continued support. Effective today, April 20, 2026, our company has reorganized from R. Beauty Office LLC to Rufolia, Inc. It has been exactly three years since we incorporated in April 2023. We started out somewhat hastily...

I’ve only done my own makeup twice in my life. As someone the same age as Shino—a Lufolia Beauty Agent who started in April—I was deeply struck by her words. I suspect she never felt the need to wear makeup because she’s naturally beautiful....

Thank you for your continued support of Ruphoria products. Our first event on Ishigaki Island on March 8 was a huge success and concluded without a hitch. Here’s a look at Ruphoria CEO Rie Kamiya applying makeup. When she used to live on Ishigaki Island, she said, “My makeup would melt away instantly” due to the strong sunlight...

Lessons have begun for the March class of the Rufolia Beauty Agent program. She has been following my Instagram for several years and signed up this time before the price increase took effect. She is planning to move to Nagoya in April, and with three children to care for, she wanted to complete the program before then...

Thank you for your continued support of Ruphoria products. We are pleased to announce that, effective April 20, we will be reorganizing from R. Beauty Office LLC to Ruphoria, Inc. It has been exactly three years since we incorporated in April 2023. We are truly grateful to have been able to continue our business this long...