tone-up base- TAG -

Makeup Lesson with Ayako from Rufolia Beauty Agent: I was truly moved to see the results of her thorough practice, which involved recruiting makeup models. Practice really does pay off. While she’s a quick learner, her efficiency has also helped shorten the time it takes to apply makeup. At first, it’s more about quantity than quality, so...

I was truly impressed by the incredible planning skills of Kiyomi, a beauty agent who spent 25 years at Shiseido. Kiyomi will be exhibiting at the Cocokara Erabu Forum on October 10. I heard she used to work in the planning department at Shiseido, and seeing how much thought she’s put into this exhibition really made me think, “That’s exactly what you’d expect from her.”...

Thank you for your continued support of Ruphoria products. Today, I went to Bell Beach Golf Club and Kanucha Resort with Shinobu Hiwatashi from the finance department and Ms. Hisaeda from the Ruphoria team, who is in charge of design and displays, to set up the displays. First up was Bell Beach...

The Beauty Agent course includes makeup lessons. In the first month, we apply makeup to our own faces, and in the second month, we apply makeup to my face. This is actually quite important—I’m observing things like application technique, pressure, and the number of strokes. There’s a difference between applying makeup to your own face and applying it to someone else’s...

The Beauty Agent course for the August class has begun. Ms. Kiyomi is a highly experienced veteran with 25 years of experience as a Shiseido beauty consultant. Since she doesn’t need to be taught how to apply makeup, we’re focusing entirely on building a client base through Instagram from the ground up. I’ve helped her secure appearances on TV Tokyo and Kansai TV through Instagram...

Thank you for your continued support of Ruphoria products. Here’s today’s important task: grooming the eyebrows of Genta Koga, who is planning to run for governor of Okinawa Prefecture. Ruphoria CEO Rie Kamiya (left) and Genta Koga (right). It all started with a single comment I made...

Thank you for watching QAB’s “Resort Kingdom,” which aired on July 25. I was so happy to receive messages saying, “I watched it.” Ruforia was featured on “Resort Kingdom.” Since I’m working so hard every day, it’s nice to look back on it like this—Hide Nakata in Dubai...

Thank you for your continued support of Ruphoria products. Our first exhibition at Ikebukuro Tobu has come to a successful close. We are relieved to have achieved our sales target at this first exhibition at Ikebukuro Tobu. Ruphoria’s First Exhibition at Ikebukuro Tobu—This achievement was not possible through my efforts alone, but thanks to everyone who was involved from the preparation stage...

She came all the way from Nagoya to Okinawa for a lesson. The other day, I had my third lesson with Asuka, who lives in Nagoya. We’d been doing our lessons online until then, but this time she did my makeup in person. Makeup: before (left) and after (right). As you’d expect from a former beauty consultant, her touch was so soft...

Thank you for your continued support of Ruphoria products. Ruphoria will be opening its first store at Ikebukuro Tobu. This marks Ruphoria’s first entry into a Tokyo department store. Now that the store opening has been confirmed, I’d like to reach out to my former store manager, senior and junior colleagues, and customers from my days as a beauty advisor—it’s been so many years since...