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From Okinawa] Why I launched the cosmetics brand "Luforia" and the story behind the development of the brand.
Hello, I am Rie Kamiya, the representative of Luforia. I have been in the beauty industry for 22 years and have dealt with the "skin" and "life" of many women. What made me decide to launch my own brand was my move to Okinawa. I was surprised at the intensity of ultraviolet rays in Okinawa... -
Mother's Day Gift Sets on sale.
Thank you for using Ruphoria products. 5/11 is Mother's Day. We have started to sell Mother's Day Gift Set in limited quantities. Ruphoria Mother's Day Gift Set 【Gift Set Contents】・Silk Powder, Tone-up Base, Origi... -
Makeup Lesson at Mecal Garden
Thank you for using Ruphoria products. Last month, we held two group makeup lessons at Mecal Garden. This was our first attempt to attract customers only with flyers. We put the flyers in cafes and posted them... -
Verification! You can't burn in a tanning salon!
Is it true that our product "Luforia Silk Powder" does not cause sunburn? We have been thoroughly inspected by the government, and the product is labeled "SPF50+ PA ++++", but we went to a tanning salon to verify this information. The person who helped us with this verification was Mrs. of the year... -
[‼︎ until 4/6] Luforia gift set on sale
LEFORIA gift sets are on sale until April 6 for a limited time to treat yourself on White Day, graduation and entrance season. The set includes Silk Powder and Tone-Up Base, and comes with an original Lefolia tote bag! Ultraviolet rays will also be available in late February and March... -
Started to be offered at hotels in Okinawa Prefecture!
Happy news has been coming in since the beginning of 2025! The "thing that Kamiya, the president of Luforia, has been talking about since last year is now coming true! That is... that a hotel in Okinawa Prefecture is going to carry Luforia! This year... -
Second appearance! Ryukyu Asahi Broadcasting Corporation [Resort Kingdom
On January 18, 2025 at 0:30 AM, Luforia's representative, Mr. Kamiya, appeared on "Resort Kingdom," a variety show on Ryukyu Asahi Broadcasting Corporation about the restoration of tourism-oriented prefectures. This was the second time he appeared on the program, following his previous appearance in October 2012. Resort Kin... -
Trademark registration has been completed.
Thank you for using Ruphoria products. Today, we are happy to announce to you that Ruphoria has been registered as a trademark. Finally! Ruphoria has been registered as a trademark. We recently received the trademark registration certificate from the Japan Patent Office. We will continue to work hard to establish Ruphoria as a cosmetic brand in Okinawa... -
Stay tuned on December 1! Limited Holiday Sets Available!
It has been a long time since I updated this blog. How are you all doing? It has been a busy time of the year with December approaching in the blink of an eye. It's that time of the year! I hope you all have a chance to make a gift to show your appreciation to your loved ones and yourself.... -
Announcement】Event to be held at PARCO City from 9/27
I do not like to buy on the internet! I want to see Kamiya, the representative of Lefolia, in person! Good news for those who want to see Lefolia's representative, Mr. Kamiya, in person! This weekend, September 27 (Fri.) to 29 (Sun.), an event is being held at "Sanei Urasoe West Coast PARCO CITY" in Urasoe City, Okinawa Prefecture. Dress up!