Hello,
I am Rie Kamiya, representative of Lefolia.
I have been in the beauty industry for 22 years,
We have been working on the "skin" and "life" of many women.
I have faced it.
That's how I am,
Your own brand.
What made you decide to launch it?
It was a move to Okinawa.
Surprised at the intensity of ultraviolet rays at the beginning of life in Okinawa
The first thing I felt when I started living in Okinawa was,
Anyway, the sun is strong.That is to say.
Just by going outside,
I could feel my skin burning.
I have been a beauty consultant,
I have seen a lot of women's skin,
UV light accounts for 80% of skin aging
So they say,
It can cause serious damage.
from this intense ultraviolet radiation,
My skin, too,
We also want to protect the skin of the loved ones around us.The following is a list of the most common problems with the "C" in the "C" column.
Such feelings grew stronger day by day.
If you don't have it, I'll make it." This thought was the beginning of the brand.
Actually, I have been,
You can't create your own brand."
I thought it was a good idea.
But in living and working in Okinawa,
It's not just about protecting the skin,
I want something that makes me look beautiful."
Even if you are raising children or busy,
I want something quick to use, short and functional."
I have heard many people say that they are very happy with the results.
Commercial sunscreens are,
White or dry,
It is very hard on the skin....
But,
It is shiny and light,
Powder to make your skin look beautifulIf there is a
Daily UV care should be fun.
That's what I thought,We made the decision to develop the product.
Silk Powder" was finally completed after many prototypes.
The first prototype was
I had a lot of "This is not how it was supposed to be..." moments.
It may look too glossy and shiny,
On the contrary, it can be powdery,
It doesn't blend in with the skin....
Still,
."What I really want to use"
To create a
We made many prototypes.
And finally,
High UV protection of SPF50+ PA++++
Finished with gloss and transparency
Skin care concept full of beauty ingredients
Combined with the
Ruforia Silk Powder
has been completed.
The thoughts behind the brand name and its future
Ruforia" is a coined word.
It means "happiness" or "joy."
I want to deliver,
Not just cosmetics,
Skin and heart become soft and light."personal experience ".
Even in busy days,
Just one coat of powder in front of the mirror,
It makes me think, "Okay, let's make today a good day."
We are bringing such cosmetics from Okinawa to all over the country,
and
We would like to expand it to the world.
Beauty and Comfort,
and
A life uniquely my own.
to assist in the following areas.
Through Ruforia from now on,
Smiles on the faces of many women
I hope we can meet.
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