Untold Story of Development- category -
-
From Okinawa] Why I launched the cosmetics brand "Luforia" and the story behind the development of the brand.
Hello, I am Rie Kamiya, the representative of Luforia. I have been in the beauty industry for 22 years and have dealt with the "skin" and "life" of many women. What made me decide to launch my own brand was my move to Okinawa. I was surprised at the intensity of ultraviolet rays in Okinawa... -
Verification! You can't burn in a tanning salon!
Is it true that our product "Luforia Silk Powder" does not cause sunburn? We have been thoroughly inspected by the government, and the product is labeled "SPF50+ PA ++++", but we went to a tanning salon to verify this information. The person who helped us with this verification was Mrs. of the year... -
The Kurafan target amount has been reached!
I will report on the final amount of money raised by the 2023 crafan and describe what was going on at the time. Happy New Year everyone! Yesterday, we had a New Year's Eve insta-live and we gave it out! I am happy to report the final amount of money from the Kurafan. I really appreciate everyone's warm share and... -
3 days to go! CRAFAN 72% achieved! Here it is!
This morning we did a guerrilla LIVE! We are developing our next primer in parallel, so we used that primer and of course explained how to use the silk powder. Rie Kamiya, Representative of Luforia, "There are only 3 days left in the kurafan, but we are developing the primer without waiting for the next 3,000 lots. Next is the 3000 lot. Powder is also in the works... -
Challenging a dream you almost gave up on many times
I was shaken to realize that I could launch a product exactly one year after I first declared "I will create my own cosmetic brand" at the 2022 Dream Fulfillment Camp, even though it was a coincidence. I can't wait to see how things will expand from here. -
The luxurious collaborative insta-live 7DAYS will begin!
For the last spurt of Kurafan in Luforia, we had a collaboration LIVE with gorgeous guests from 9pm everyday from 12/25 to 31/12/2023! Kurafan Insta Collaboration Live 12/25 Ayumi Minekawa, the original Insta teacher [So much evolution! The world of AI-generated videos... -
Cosmetics Brand Development Secrets
There were actually many hardships behind the launch of the cosmetic brand in just one year. We also talked about the ongoing negotiations with Aeon Ryukyu about moving into the Luforia office. After that, we went to... -
Do you know how to use face powder correctly?
Have you tried Ruphoria Silk Powder yet? We received the following question from a customer who purchased the product. Question: I don't usually wear much powder, so I would like to know how to use it. So, I would like to tell you how to use face powder correctly. Le... -
I can't stop crying lately.
How many times have we pushed the limits this year? I am really being tested in so many ways. The crafan is important, the presentation for the new office is important, the proposal to Aeon Ryukyu is important, and the daily collaborative insta-live is important! In the midst of all this, I received advice from Kurafan and return... -
Challenging the Kurafan Next Stage!
We have changed our crowdfunding goal from 2 million to 3 million! We will spell out the record of those days. We will challenge the Crowdfunding Next Stage! I unintentionally said my real intention at the reception party, but it may look like everything is going well...